For this project, we were to select a city anywhere in the US that intentionally needs improvement on its website. I ended up going with St. Helena, California.
When revamping the website, I aimed to uphold the town's identity, particularly its renowned vineyards. I redesigned the logo to reflect this and ensured that the imagery showcased the town's beauty, drawing in viewers. I also restructured the site to prioritize vital information, enhancing user experience. This project was captivating, highlighting the significance of user experience in large-scale website development.
Prototyped walk-through of the website:
