The concept of this project was to create an airline that stands out from competitors by catering to a very specific audience. While brainstorming we did not need to create an idea that would realistically happen. This project was aimed at creativity and understanding how to properly create a brand identity. With that being said I envisioned an airline centered around my passion for reading.
Half of the project deliverables were tailored to the preferences of avid readers, including bookmarks and access to a personalized library app. To maintain cohesive branding, I designed an airplane with a predominant deep turquoise hue for the fuselage, complemented by white and light turquoise accents on the tail.
Although the website mockup and app shared similar traits, they incorporated a secondary color, orange. The colors played a huge role in the brand design as well as cloud imagery and the fluid dashed lines. This project presented both intriguing and challenging aspects, making it highly rewarding.
