The concept aimed to establish an airline that stands out from competitors by catering to a specific audience. When tasked with this project during my second year in the program, I envisioned an airline centered around my passion for reading.
Half of the project deliverables were tailored to the preferences of avid readers, including bookmarks and access to a personalized library app. To maintain cohesive branding, I designed an airplane with a predominant deep turquoise hue for the fuselage, complemented by white and light turquoise accents on the tail.
Although the website mockup and app shared similar traits, they incorporated a secondary color, orange. This project presented both intriguing and challenging aspects, making it a highly rewarding endeavor.
